Our Story


Jessie Blue is a shop homegrown out of Fargo, North Dakota. At Jessie Blue, we believe that fashion and home style is something that should be expressive of your individual personality! We are a little on the adventurous side and our eclectic blend of women's fashion will offer stylish options for date night, home lounging, travel excursions or work wear. 

Our goal is to offer a selection of on-trend apparel for women S-2X that is flattering, affordable and quality-made. We pride ourselves on curating many "made in the usa" brands.

We are also excited to venture into home and lifestyle accessories so you can surround yourself with pretty little things in your home. From mugs, to wall art, to unique home decor and food gifts-- we hope to offer you something ADVENTUROUS around every corner!

Shop Adventurous -- Shop Jessie Blue!


Our Story

Grandma JessieJessie Blue has been an amazing journey. Owned and curated by Yvonne Denault, we started out as Vivie's Boutique in Moorhead, Minnesota. And our focus was selling women's lingerie and pinup vintage style dresses and accessories. We moved across the river to Fargo after one year to a beautiful spacious and unique downtown location. As business picked up, we started hearing from our customers that they wanted MORE every day wear. They LOVED the styles we were selecting and the accessories...but wanted more options for clothing they could wear to work or for leisure.

Our little shop was named after the curator's beautiful Grandma Jessie (pictured) who had detailed and exquisite taste in fashion, accessories and home decor (especially vintage finds). Grandma Jessie was an antique lover and always had a pretty little treasure to share with family upon every new visit to her home. A tribute to you my lovely grandmother! 

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